Nigerian Idol Season 3 finally reached the climax that millions of
viewers, home and abroad, waited for, when Moses Obi Adigwe became the
first male contestant to win the competition.
He joins the likes of Mercy Chinwo and Yeka Onka, winners of Seasons 1
and 2. The show was a thrill for all who attended the grand finale last
weekend at the Dream Studio in Omole, Lagos.
Etisalat Nigeria, the sponsors of the show delivered, as promised, a
brand new SUV to the new Idol, who will also receive a N7.5-million cash
prize and a recording contract worth another N7.5 million. First
Runner-up, Debbie Rise went home with a brand new Kia Picanto, also
courtesy Etisalat Nigeria, and N1.5 million whilst second runner-up
Safeeyat was rewarded with a one million naira cash prize. The telecom
operator also presented cash rewards and devices to the finalists of the
top 12 who joined Moses and Debbie on stage.
Opening guest performance of the night was by Yeka, winner of the
first season of Nigerian Idol. The performance was followed by Mercy's
captivating rendition of her song - "You Go Remember Today". . Koko
Master, D'Banj, graced the stage with his signature electrifying
atmosphere, while Omawumi did not disappoint with a delivery of her
popular track, 'Bottom Belle'. The star performance of the night was
that of multiple Grammy Award nominee and Afrobeat singer, Femi Kuti,
who doubled as one of the judges on the show. The afrobeat wonder gave
an energetic delivery of his new single, 'No Place for my Dream'.
Speaking at the event, Chief Executive Officer, Etisalat Nigeria,
Steven Evans, who was represented at the event by the Director, PMO and
Operational Strategy, Ndidi Okpaluba, said the company recognises
Nigerian Idol as a platform for identifying young talented Nigerians and
a springboard for showcasing the winners to the international audience.
"The Etisalat brand is youthful, dynamic and innovative. We believe
all these qualities are associated with the Nigerian Idol brand.
Etisalat's promise to you is that we will continue to provide new
products and opportunities such as the Nigerian Idol," Evans said.
CEO, Optima Media Group (OMG), Rotimi Pedro spoke in the same vein,
and thanked Etisalat Nigeria for its support over the past three
seasons. "We specially appreciate Etisalat Nigeria, who has been with us
through the last three years. Without them we wouldn't have had Seasons
1, 2 and 3. Together, we've built Nigerian Idol to become an
international brand. Etisalat is a brand that understands the Nigerian
youth culture," he said, adding that the quality of talent on Nigerian
Idol 3 has revealed the resilient spirit of its youth as portrayed by
the contestants. He also thanked the viewers and followers of this
season's show, and disclosed that this season which searched through
five cities across Nigeria for the Voice of Tomorrow, has enjoyed over
30 million hits on its website and added 96,000 new friends on Facebook.
In his comment, one of the judges, Femi Kuti praised Nigerians for
their choice. According to him, "Moses shows there is great potential in
Nigeria. I am very impressed. What we need to do is lay the foundation
for them to grow upon."
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